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[Postcard Marketing] I rented 1000 names but a fair few were 'undeliverable'?

Solution

This is a common misunderstanding

What you probably experienced is docmails 'Royal Mail's Preferred Format' filter gizmo results.

Royal mail have a preferred address format for every address in the UK. They are only able to offer postage to massive companies like docmail at 27p when it should be 50p, when the address they print onto a letter or postcard EXACTLY matches their preferred format

EXACTLY matches

So, for example, their exact preferred address might be



33 Wood Bridge Terrace
Leeds
LS6 3LM



but the record on your list has it as



33 Woodbridge Terrace
Headingley
Leeds
LS6 3LM



In this case yes, it's 'undeliverable' .... for 27p

Obviously it is still deliverable, but probably at 40p which is still 20% cheaper than Second Class!

 

Article details
Article ID: 14
Category: Postcard Cash
Date added: 18-Feb-2013 12:52pm
Views: 2301

 
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