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Best day of week to have mailshots arrive

Solution

In my personal experience, the day of the week matters less than the time of the month.

People are skint at the end of the month, so ideally the first week of the month would be best.

Fortunately, this is not email marketing, where if they don't take action there & then they are gone - this is hardcopy direct mail, so the mail piece will (if they are genuinely interested) hang about in the kitchen until they CAN justify the spend

Article details
Article ID: 13
Category: Postcard Cash
Date added: 15-Feb-2013 2:44pm
Views: 1889

 
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